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Eckrich® Extends College Football Playoff Partnership with New Two-Year Agreement

Brand Celebrates with Third Season of Eckrich’s Road to the National Championship Sweepstakes for Fans Nationwide

/EIN News/ -- SMITHFIELD, Va., July 16, 2018 (GLOBE NEWSWIRE) -- Eckrich®, the makers of naturally hardwood smoked sausage and perfectly seasoned deli meats, announced today that it is continuing its partnership as the Official Smoked Sausage and Deli Meat Sponsor of the College Football Playoff (CFP). A tailgate and homegate favorite, the beloved sausage and deli brand will host a multifaceted campaign during the 2018 college football season and at the 2019 national championship game, including bringing back its popular Road to the National Championship sweepstakes*.

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To celebrate the extended partnership, and capitalize on the momentum as an official CFP sponsor, Eckrich will present one of the most thrilling moments in college football each week throughout the football season. Now in its third year, the brand’s Road to the National Championship sweepstakes* will give lucky fans around the country the chance to make a 15-yard throw for $1 Million dollars. The million dollar throws will be held during some of the biggest college football games of the season, and at the 2019 College Football Playoff National Championship in Santa Clara, California, live on ESPN. Fans can visit www.EckrichFootball.com to enter for a chance to win.

“Our two year sponsorship renewal with College Football Playoff allows Eckrich to reach college football enthusiasts both in-store and in stadium throughout the entire season. Whether you’re grilling smoked sausage at your tailgate, or making your favorite deli sandwich while watching the game from home, Eckrich offers the perfect solutions for game-day meals,” said Mike Paribello, senior marketing director Smithfield Foods. “We are very excited to cheer on this season’s contestants of the Eckrich Road to the National Championship sweepstakes as they throw for a million dollar grand prize each week!”

As the official Smoked Sausage and Deli Meat sponsor of the College Football Playoff, Eckrich will be promoting the brand’s Road to the National Championship sweepstakes through experiential marketing, digital media, shopper marketing and in-store signage, public relations, and social media. Fans will also be able to sample Eckrich at stadiums across the country.

“We are delighted to have Eckrich back for another two years as part of the CFP family,” said Bill Hancock, CFP executive director. “We’re pleased to see this first-rate relationship continue to grow as our fans and communities enjoy this year’s Eckrich Road to the National Championship events.”

For more information about the sweepstakes, and to see a list of games where Eckrich will be participating, visit www.EckrichFootball.com. For more information about Eckrich, please visit www.Eckrich.com or follow Eckrich on Facebook and Twitter.

*NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. LEGAL RESIDENTS OF SPECIFIC STATES WITHIN THE 50 UNITED STATES (D.C.) WHO ARE THE AGE OF MAJORITY IN THEIR STATE OF RESIDENCE AT THE TIME OF ENTRY. VOID WHERE PROHIBITED. Sweepstakes ends 12/20/18. For Official Rules, prize descriptions and odds disclosure, visit www.eckrichfootball.com. The $1,000,000 prize will be awarded as a 40-year annuity for which the winner will receive $25,000 annually for 40 years. Sponsor: Smithfield Packaged Meats Sales Corp., 4225 Naperville Rd., Lisle, IL 60532.

About Eckrich
Founded by Peter Eckrich in 1894, Eckrich has a rich heritage starting from a small meat market in Fort Wayne, Indiana, to one of the most recognized regional premium deli and meat brands on the market today. Through it all, Eckrich meats have been recognized for their great taste and supreme quality, craftsmanship, care, and pride. For more information, visit www.Eckrich.com. Eckrich is a brand of Smithfield Foods, Inc.

About Smithfield Foods
Smithfield Foods is a $15 billion global food company and the world’s largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Nathan’s Famous®, Farmland®, Armour®, Farmer John®, Kretschmar®, John Morrell®, Cook’s®, Gwaltney®, Carando®, Margherita®, Curly’s®, Healthy Ones®, Morliny®, Krakus® and Berlinki®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental and food safety and quality programs. For more information, visit www.SmithfieldFoods.com.

About the College Football Playoff
The College Football Playoff matches the No. 1 seed vs. No. 4, and No. 2 vs. No. 3 in semifinal games that rotate annually among six bowl games – the Goodyear Cotton Bowl, PlayStation Fiesta Bowl, Chick-fil-A Peach Bowl, Capital One Orange Bowl, Allstate Sugar Bowl and Rose Bowl Game presented by Northwestern Mutual. This season’s Playoff Semifinals will take place Saturday, December 29, 2018, at the Goodyear Cotton Bowl Classic and Capital One Orange Bowl. The College Football Playoff National Championship will be Monday, January 7, 2019, at Levi’s Stadium in Santa Clara, California.

Contact:
Hunter PR on behalf of Eckrich
Megan Milano
MMilano@HunterPR.com
(212) 679-6600

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