Crowds gathered in Ipswich for the opening of the town’s latest supermarket - an Iceland Food Warehouse at Euro Retail Park.

Ipswich Star: Customers were eager to take a look at the Food Warehouse. Picture: SARAH LUCY BROWNCustomers were eager to take a look at the Food Warehouse. Picture: SARAH LUCY BROWN (Image: Archant)

The 8,694sq ft store is aimed at family bulk buying, with special deals on larger packs of frozen food and some household goods.

This £750,000 supermarket has created 30 new jobs and is alongside B&M store and Sports Direct.

Manager Simon Adcock opened the doors at 9am, with about 100 shoppers queuing up to have a look.

He said: "These stores are very popular. They offer all the range of food and goods and the opportunity to bulk buy and save more money is popular.

Ipswich Star: The shop sells a lot of multi-pack items aimed at the bigger shop. Picture: SARAH LUCY BROWNThe shop sells a lot of multi-pack items aimed at the bigger shop. Picture: SARAH LUCY BROWN (Image: Archant)

"It fits in with people who want to do bigger shops.

"One of our most popular items is 5kg bags of chicken."

Ipswich Star: The Iceland Food Warehouse opened in Ipswich on July 30. Picture: SARAH LUCY BROWNThe Iceland Food Warehouse opened in Ipswich on July 30. Picture: SARAH LUCY BROWN (Image: Archant)