Feature Interactive Event Activations on June 11 & June 15 in Toronto and Boston
i-BrainTech was named Juventus’ “Innovation of the Year” in 2023, recognizing its groundbreaking contribution to performance training at the elite level.— Juventus Football Club
TEL AVIV, YAFO, ISRAEL, June 11, 2025 /
EINPresswire.com/ --
i-BrainTech, pioneers in sports neurotechnology and creators of the world’s first brain-controlled video platform for elite athletic training and performance, today announced they are partnering with Juventus FC, Italy’s premiere soccer club, as part of the North American Fans Tour 2025.
i-BrainTech’s platform is a sport-specific training game powered entirely by the mind. Through real-time neurofeedback and brain data, it offers insights into cognitive traits such as focus and motor control. This supplemental off-field training helps players increase training time without physical fatigue, strengthen neuromuscular control, refine motor skills, and accelerate return-to-play post-injury.
On Wednesday, June 11 from 10am - 4pm, i-BrainTech will have a special activation event at Juventus Village Toronto as part of the city’s official
Juventus Fan Club. The event, at Sankofa Square, features a brain challenge booth which will challenge fans to experience an engaging hands-on experience that tests their motor skills and focus, and compete against one another using brain-controlled training technology. This all-day event will also feature exhibits from technology partners, interactive fan experiences, player meet & greets and giveaways, and is expected to draw thousands of local supporters.
On Sunday June 15 from 10am-4pm, I-BrainTech will once again join
Juventus Village in Boston at Hanover St and J Fitzgerald Rd with their brain training technology challenge. The day also includes photo opportunities with Juventus legends, fan engagements and prizes.
With the support of Juventus’ top-tier professional staff, i-BrainTech has developed individualized neuro-training programs designed to enhance tactical awareness, motor control, and mental resilience—three critical pillars for elite player development. i-BrainTech was named Juventus’ “Innovation of the Year” in 2023, recognizing its groundbreaking contribution to performance training at the elite level.
Both events are free and open to the public.
i-BrainTech’s technology has a global footprint, currently used by soccer clubs in over 12 countries across Europe and the U.S., with plans to expand into additional sports.
For a demo of i-BrainTech click here and for more info visit
https://www.i-brain.tech/Lynda H Buckley
EncorePPR
lynda@encoreppr.com
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